June 14

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The Ugly Truth About Social Media

By Joseph Philip

June 14, 2021


As much as social media is very powerful in connecting people around the world, therein lies its destructive syrup.

If you are not careful (which I don't know if you are), you will get sucked in to the extent that you will think it's REAL LIFE.

Many (probably you as well) have become so addicted to social media that it has gone on to destroy morality in them and injected them with false confidence that they begin to see life through its lens.

What more can I say about those who take the likes, comments, tweets and retweets for face value and brag about the number of followers they have.

Take the case of Australian social media star Essena O’Neill who had what she once thought was a “perfect life.”

At the age of 18, she had over 500,000 followers on Instagram, 60,000 average views on Snapchat and more than 250,000 subscribers on YouTube. Do you know that fashion brands were sending her free clothing in exchange for Instagram posts and she was making around $2,000 per month on her YouTube videos?

According to her, “It was her pre-teen dream come true.” She was the type of person she had looked up to as a 12-year-old girl – beautiful and popular, with an army of social media followers to boost her self-esteem with “Likes.”

Despite all of this, she was miserable.

Very miserable.

In her own words, she said, “I didn’t live in the real world, I lived through screens. And I created a celebrity construct of myself, believing it would bring me happiness. That couldn’t be further away from the truth.”

What are you living for on social media?

The likes, comments, retweets, etc?

Do all these give your life a true sense of meaning?

Do they in any way even help your business grow?

Currently, I'm running facebook ads to promote one of my services and what I have come to discover is that most of the people that picked up the offer didn't even comment on the advert at all.

They just ordered and contacted me straight away.

Even when there was hardly any comment or likes on the advert, I was getting orders.

What is the lesson(s) I am trying to draw from all this rant?

Here it is…

If you are going to use social media to grow your business at all, don't let social metrics (the likes, comments, etc) be your standard of measurement.

Another added lesson is that you should learnt to protect your mental health when you use social media.

Many people are out there living fake lives and just put things up to excite their fans.

Which brings me to this…

I want to help you setup a lead generation system that involves building an email list that will attract your right audience and sell them your offers via writing daily profitable emails – just as I am doing.

I will be teaching you how to write daily emails that convert into sales in 30 minutes or less.

I will also be handing over to you my closely guarded 101 subject line formulas which you can use for your email marketing.

Not that alone, I will also hand over to you my collection of email swipes you can model/edit to suit your audience and send right away to them.

If you want to be part of this, please reply with I AM INTERESTED and I'll send you a link to book a free discovery call with me.

Do have a lovely week.

Catch ya!

Joseph ‘email marketing never fails' Philip

Joseph Philip

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