January 6



By Joseph Philip

January 6, 2021

Technology has become so much part of us that it is very difficult to separate it from everyday life.


We need these tools to make our lives better and also simplify our businesses.


However, I have come to discover that many people (probably you as well) are more concerned about the ‘latest’ tool, platform, funnel and the likes rather than been concerned about the strategies they need to implement in growing their businesses.


This takes me down memory lane.


Some few years back, I got to know a woman who was a badass graphics designer and owned a graphics design office in Mushin, a suburb in Lagos, Nigeria, West Africa.


As at then, the latest version of CorelDraw (a graphics design application) was Corel13 or thereabout.


But guess what?


This woman was still using Corel9.


I was shocked to see her use that version of CorelDraw then.

One thing that however blew me away was that this woman popped up amazing designs day-in, day-out. Her office was most times filled up as clients would wait in turn for her to do their designs.


She never really bothered about ‘upgrading’ to the latest version of CorelDraw. She remained resolute using her Corel9 to design amazing things.


One major lesson I learnt there was that, “It’s not really about the latest tool you have, it’s what you do with what you already have.


Many coaches, consultants and service professionals are most times bothered by the latest technological tools that they lose focus of the solutions they are supposed to provide their prospects. 


They unknowingly create roadblocks for themselves worrying about what they ought not to worry about.


They remain stuck jumping from one tool to the other all in the name of being current and up-to-date with trends.


For a coach just starting out, you should not be jumping from one tool to the other experimenting with things.


What you should be concerned majorly with are:


  1. Who are my ideal clients?
  2. What are their pains, frustrations, challenges and desires?
  3. What is the language they are currently speaking on a day-to-day basis?
  4. Where can I find them gathered together in a cluster?
  5. What are the stories they are presently telling themselves?
  6. What can I do to help them solve their problems?


Finding the right answers to these questions will give you a clear understanding of what you need to do and how you should go about it.


I’m not against technology.


Not at all.


I have knowledge in setting up lead generation systems, sales funnel, online course/membership websites asides my email copywriting expertise.


One thing I have however come to understand in my journey of about 15 years and counting (starting out as a website designer) is that it’s not SO MUCH about the tools but the strategies you deploy in making your business grow.


I have used organic marketing in the past to grow my personal website design and consulting business.


I have used the strategy of providing value and answering questions (within my expertise) in facebook groups where my ideal clients are gathered to get paying clients without having to refer to my website at all.


Setting up your coaching, consulting and online course creation business is easy if you learn to keep to the basics and not bother SO MUCH about the latest tools.


As you grow, you can definitely invest in the latest tools so as to become more efficient at what you do.


I hope this helps you.


If you have any questions, please feel free to drop it in the comment section.


I’ll be waiting to answer them to the best of my ability.


Have a great time.

Joseph Philip

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