So today, I'm going to share with you how to write B2B emails.
I'll be sharing my personal experience doing this as well as things I learnt while working as a consultant with a management consultancy and training company helping them manage their email marketing.
You will be able to pick some few things you can also implement for your own business.
And hey, if you want us me to consult for your business about building an email list, creating valuable relationship with your target audience and then increasing revenue, you can click here to send me a message.
Let's dive into today's show…
According to articulatemarketing.com in one of its articles online, “email is the third most influential source of information for B2B audiences, behind colleague recommendations and industry thought leaders.”
So, how do you plug into this to become a source of valuable information for your B2B audience?
- Know what problems they are actually facing.
- Map out the various ways your business can solve their problems
Yes, that's it.
Many people fail in B2B email marketing because they don't what the EXACT PROBLEMS their target business audience are facing.
They don't do enough market research.
This is quite evident in the crap emails they send.
Before I started sending out emails to the B2B audience of the management consultancy and training company I worked with, I asked lots of questions like;
a. What industries are your audience found?
b. How do they make decisions to hire you?
c. Who are the decision-makers in the company?
d. What's your own business all about?
e. What are the services you provide?
f. How are these services useful to your B2B target audience?
These are just a few..
After getting answers to these questions, I spent about a week doing INTENSE MARKET RESEARCH to know:
- The conversations their target audience are already having.
- How a typical day is like in the life of their audience decision maker
- What kind of brands they associate with.
- Their competitors and what they are doing.
- The sales process/email marketing prowess of their competitors (Side Note: I signed up for a course on one of their competitor's website to experience what their process is like)
It wasn't an easy task but I did it because having a deep insight into the MARKET makes it easier when writing these emails as I know what to say, when to say it and how to say it.
I think this post is getting longer than I thought…
Let me stop here for now.
I'll continue later.