In 2012 or thereabout, a prospect contacted me via email asking for my bulk sms portal setup services.
I replied her and we got the contract sealed.
Fast forward to 2021, this client is still paying me for one service or the other.
How is this possible?
It's because I had different levels of service to offer to her as a consultant.
This concept is called Value Ladder.
What is a value ladder?
In Chapter 3 of my guide – Lead Generation Made Easy: How To Get More Leads For Your Consulting/Coaching Business, I defined a value ladder as “A long-term approach at building your business and taking your prospects through different levels of products/services offerings at successive higher levels.”
You can turn just one customer of yours into a cash-spitting ATM with this concept.
For example, anyone who purchases this guide gets a 60-minute fre.e consulting sessions.
The aim of this session is to diagnose your business and offer you practical solutions to solve the diagnosed problems.
If you then want me to help you implement the solutions, you'll have to pay me to get it done.
For your coaching or consulting business, you can have a simple value ladder structured this way;
Free ebook/course >> MVP (Minimum Viable Product) – A low priced product >> Group Coaching >> Mastermind Class >> One-on-Oone Training or Done-For-You Offers.
You don't have to have all the steps I presented above.
You can start with just 2 or 3.
And as you grow your capacity, you increase it.
It's as simple as that.
That's how you turn one customer into a cash-spitting ATM.
In the Lead Generation Made Easy Guide, there's a free video training that shows you the Value Ladder Concept in detail.
To get this guide right now, click here.
With this guide, you don't have any reason not to make more money from that your one customer.
Joseph “ATM Customers” Philip