Email List Building Challenge Day 1
Take time to watch this video from the beginning to the end - and learn the basic business fundamentals you need to have before you begin implementing email marketing.
PART D - BUSINESS FUNDAMENTALS
Be clear about what your business is all about - Craft your elevator pitch.
Your pitch should be focused on your target audience and not yourself.
Use this framework:
I’m ….. (Name)
I help ..... (1 liner to explain the benefits you bring to people)
I do this by (1 liner to explain what you do)
Elevator Pitch Resources -
2. Who is your target audience - Who are the exact people you want to serve?
Without getting your target audience right, everything we are going to do will fail.
For me, my target audience for this challenge are coaches, consultants, experts and service professionals which you fall into.
Your business is not meant to serve everybody.
Here are questions you need to answer to help you determine your target audience.
(DAY 1 TASK - CREATE A LEAD MAGNET)
Here are further resources to help you with today’s task -
1. How To Create The Right Lead Magnet For Your Business
2. How To Identify Your Target Customers
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