As usual, what I write is my personal opinion based on my experience in this field as an email copywriter and lead generation specialist.
What I share could work and as well may not work for you. It's up to you to test things for yourself.
Now, let's get into the bidnez of the day.
Setting up an email list for your business is non-negotiable. It's actually your ticket to making consistent income if you know how to do it well.
Setting up a buyers list may not work in all industries.
For me, I am focused on servicing experts, coaches and consultants – and that's where I draw my experience from.
A freebies email list is one where you give out something free and highly valuable to your targeted audience in exchange for their email.
You then build up value through your follow-up emails before selling anything to them.
One of the downsides to this approach is that you may end up gathering people who are only interested in getting free things from you and who may end up not buying anything from you.
On the other side, this freebie approach also helps to position you properly as an expert in the minds of your target audience this making it easier for you to sell to them in the long run.
I have personally implemented this approach and gotten clients who paid for one of my trainings about 8 months after subscribing to my email list.
I have also implemented this approach for some coaches I have worked with in the past helping them earn 5-6 figures about 3-6 weeks after setting up their email lists.
Setting up a buyers list is not complicated. It is simply building a list of people who have already purchased something from you – most times, a low priced product.
Doing this entails understanding your audience and their needs. As well as setting up an irresistible offer that solves a particular problem they are facing, making it seem as a loss on their part if they don't buy from you immediately.
There's a whole lot of thinking that goes into this to ensure that it converts.
Rounding this up, I'll suggest you do a hybrid version of both i.e. building the freebies list and then redirecting them to a low priced product immediately after they subscribe.
If your paid offer resonates with your audience, they'll be more than happy to purchase it.
Thus, you build your email list comprising those who are on the freebies hangout as well as those who have professed love for what you do by purchasing your offer.
I hope this makes sense to you.
So, if you need help with setting up an email list, please send a mail to firstname.lastname@example.org or click here to send me a message right now.